Roger Carthew’s Blog

The internet has had a massively positive effect on the way many people conduct various aspects of their lives. Everything from communication to business and many things in between have been changed forever. These days, shopping has become easier than ever before. Why drive all the way to the bookstore, only to find that the book you wanted wasn’t in stock, when you can buy any title you want right from the comfort of your own home? The internet offers so many advantages that smart entrepreneurs are beginning to realize how they can benefit by growing their business and marketing their products online. The internet can allow them to create marketing campaigns for their various products or services that don’t cost huge amounts of money on advertising. If you already have a regular brick and mortar business, there are some significant benefits to be had by shifting some of your operations online. Initially it does take time for any business to carve out its own place online, but the effort invested will reap rewards in the form of extra sales and increased revenue. The internet offers marketers so many new frontiers to conquer that there is literally no limit to how far you can go. In this article we shall be discussing a few strong benefits of using Internet marketing and understand why it has an advantage over the traditional marketing.

A new product is causing a storm in the Internet world which can be checked out at Hard Cash Hijack

Perhaps one of the bigger benefits to marketing a business online is the ability to reach your customers around the clock, 365 days a year. Your website will work for you even when you’re sleeping or vacationing. You really can put your business on auto-pilot. Not just your site but every other thing you set up to help you with your marketing works on its own, this includes the articles that you write (which will keep sending you the traffic), your social media properties, your ezine/newsletter, etc. In other words, those automatic processes could become many little salespeople working hard for your business around the clock. Those little individual steps you take towards building your online business will start to show results on their own. The age old principle of “the older your business gets, the less work it takes” applies even to the Internet. As your website ages, it grows stronger until you receive more expsoure that continues to bring in more money on auto-pilot. The key to success with internet marketing is to get your systems in place first and then you can reap the long term benefits.

Internet marketing gives you the ultimate job security, a term that doesn’t really exist in today’s society. If you’re working in a job as an employee you could find yourself in a lot of bother financially if you lose that job. But true peace of mind comes with a reliable, grounded foundation that you build. Even if it takes you a while to build your online business the way you want it, you’re still miles ahead of those uncertain employees.

Check out the latest product to be released in the Intenet marketing circle at Hard Cash Hijack

Overall, Internet marketing is a marketer’s dream come true. If you want to make money by promoting your own, or even some else’s products, you will find no faster or more profitable way. There are an almost infinite number of possibilities when it comes to how you can run this kind of business.

If you find the idea of setting up a business that can be efficient and automated, and operated from any location you choose, then internet marketing may be what you’ve been seeking.

Cool Link:

Linkvana

Thinking up great benefit statements has always been the most challenging part of copywriting for the web. But, other than a good headline, to sell visitors to your service, product and ideas you need great benefit statements.

In comparison, the other parts of copywriting that people might find challenging, such as stories, headlines, and great price offers were easy. What drove me nuts was coming up with a benefits list; that is until I discovered how to develop more than one benefit a minute.

You might remember from any basic sales course that people do not care about features nearly as much as they want to know the benefits. Knowing that, I started to try to get to the bottom of what benefits actually are. I discovered they are really just action items in disguise, agreed? You “save” money or “stop” wasting time, for example. So, why not start out all benefit statements with action verbs? Here’s the process:

1.  Get a long list of alphabetized action verbs.

2.  On your computer or desk, spread out the list so you can see the whole thing
.
3.  Beginning with the letter A, read each verb aloud and come up with a descriptive sentence about your product or service that includes the verb.

”Accelerate” is the first word on my list of verbs, for example.

So, I might say that my product helps to “accelerate” fingernail growth.

4.  Write as many benefits as you can and don’t stop! You’ll weed out the benefits later that don’t have as much punch as you thought. You don’t need to stop to think if you are writing duplicate phrases down either, now is not the time. Just keep an open mind and write down any benefit statements that come to mind about your product or service.

5.  Now is the time that you will prioritize your list from most important to least.

This process has worked for me not only to create great benefits lists, but also for writing articles for my website like “35 Reasons Why a Blog is Better than a Traditional Web Site for Your Business,” or “50 Ways to Kill a Perfectly Good Seminar”.

Use my list of verbs or create your own and start creating your killer benefit statements in just 20 minutes. Most of the time, you won’t need more than a great list of 20 benefits.

Marty Dickinson is an entrepreneur and the founder of HereNextYear, Inc., a full service Internet marketing company in business for 15 years.  He specializes in Internet marketing solutions for the small business owner, speakers and authors.  Visit to see what HereNextYear has to offer and to learn more about their innovative new website packages fully integrated for ease with social networking and other Internet marketing strategies.

Thinking up great benefit statements has always been the most challenging part of copywriting for the web. But, other than a good headline, to sell visitors to your service, product and ideas you need great benefit statements.

In comparison, the other parts of copywriting that people might find challenging, such as stories, headlines, and great price offers were easy. What drove me nuts was coming up with a benefits list; that is until I discovered how to develop more than one benefit a minute.

You might remember from any basic sales course that people do not care about features nearly as much as they want to know the benefits. Knowing that, I started to try to get to the bottom of what benefits actually are. I discovered they are really just action items in disguise, agreed? You “save” money or “stop” wasting time, for example. So, why not start out all benefit statements with action verbs? Here’s the process:

1.  Get a long list of alphabetized action verbs.

2.  On your computer or desk, spread out the list so you can see the whole thing
.
3.  Beginning with the letter A, read each verb aloud and come up with a descriptive sentence about your product or service that includes the verb.

”Accelerate” is the first word on my list of verbs, for example.

So, I might say that my product helps to “accelerate” fingernail growth.

4.  Write as many benefits as you can and don’t stop! You’ll weed out the benefits later that don’t have as much punch as you thought. You don’t need to stop to think if you are writing duplicate phrases down either, now is not the time. Just keep an open mind and write down any benefit statements that come to mind about your product or service.

5.  Now is the time that you will prioritize your list from most important to least.

This process has worked for me not only to create great benefits lists, but also for writing articles for my website like “35 Reasons Why a Blog is Better than a Traditional Web Site for Your Business,” or “50 Ways to Kill a Perfectly Good Seminar”.

Use my list of verbs or create your own and start creating your killer benefit statements in just 20 minutes. Most of the time, you won’t need more than a great list of 20 benefits.

Marty Dickinson is an entrepreneur and the founder of HereNextYear, Inc., a full service Internet marketing company in business for 15 years.  He specializes in Internet marketing solutions for the small business owner, speakers and authors.  Visit to see what HereNextYear has to offer and to learn more about their innovative new website packages fully integrated for ease with social networking and other Internet marketing strategies.

Whether you have just set up your unit or it’s been some time, marketing a small business requires as much strategic thinking as any big enterprise. Only the stakes are fewer in a small business. But nothing should stop you from making high profits. All you need to know is how to market and publicize your small business in the best possible way. Here are top strategies that will surely help you raise profits even in a small business unit.

Your own quality of products and services is your first advertising tool. Marketing a small business is best done by quality control and beating your competition with it. After all, quality is what you can control immediately and directly. Quality should always get top priority as it will eventually serve as your best advertising tool. For starters, you can lessen your burden by specializing for a few products and services and later improve your range.

Having your own website is rather inexpensive, and it is an ideal online marketing tool for a small retail business or your small service company.  No marketing channel offers the same options for helping your prospects find you or for maintaining a continuing relationship with your previous customers.

Marketing a small business has become extremely easy with the Internet that lets you access your target group across the world. But just setting up a site and blowing thousands of dollars on design and content is incorrect. You must hire a search engine optimization (SEO) or keyword research professional to ensure that your website attracts maximum number of visitors and gets showcases before the target group as best as possible.

Training your employees is very essential because they will be making direct contact with customers. Every single customer won over for a lifetime means at least two more would follow because he is most likely to recommend you to friends and relatives. You can even plan out a really lucrative referral system on your business website.

For saving costs on manufacturing you can consider outsourcing too. Some of the world’s top business houses have been accepting outsourcing at far cheaper costs than possible at their initial base location. Keep all your accounts and paper work up to date and efficiently managed.

Ensure that you have a good logo, catch line and advertising brochure in place. These serve as advertising markers in the minds of both your original customers and potential customers. Follow up every single customer suggestion and complaint with 100 per cent dedication. These steps can surely take your marketing of a small business to a new level.

Research

It’s also about identifying those who link, what kind of content do they link to. It’s the current market that goes to define the content. You may think you have the idea, but the truth is that your readers will decide what you will publish and your idea will come from researching the space. If you haven’t spent time researching the very niche you are going to publish, then in all honesty you will probably fail.

Distribution

You then need to ensure that the content is shown to as many potential linkers as is possible, and the nature of social media marketing can assist you with this but a powerful online network is of paramount importance. This is a brick wall to those who have no access. This can be resolved by taking the time to build up a network, or buy the very people who have built that particular network.
It’s important that when planning your linkbaiting strategy, you realise that there are specific skills involved when creating something worthwhile. Linkbait which is successful usually has a degree of simplicity that makes its creation seem effortless. In reality, to create something which appears so very simple can be quite a difficult process.

The process of creating linkbait should follow this three step process:

1.    Find who links
2.    Discover what they link to
3.    Show the linkers the content

Successful linkbait must contain the following elements:

1.    Attention grabbing
2.    Entice the reader to consume the content
3.    Instil a reason for the reader to share content

Linkbait is not a sales message whose intention is to get you to buy a particular product. The whole essence of linkbait is simply to get to to link by using a whole range of emotional responses. Many times it has been said that we do not buy rationally, but that we buy emotionally. Therefore we must not treat linking any differently, it has to serve the purpose of reaching the linker and in turn activate the right emotional triggers.

If you have discovered that your online marketing has way too few links, then linkbait as an element of your whole plan could well be the answer to your problems. It has to mesh with your other online marketing elements such as PPC, Search Engine Optimisation, link buying, blogging, article writing, social media, etc.  Of course having a brilliant website in the first place will help and if you get your web design just right, it’s a good beginning.

It is imperative that it should never harm your overall branding strategy. The accent of the linkbait should not harm in any way the way you want your brand to be perceived. Imagine if you are a bank and you have come up with a piece entitled “Great Gadgets Bankers Buy with their Bonus”, then you may want to reconsider your plan. Probably not a good idea right now. Even though this would ensure the banks receive links, linkbait should never be about gaining links at any price.